The Evolution of Julian Bakery: A Story of Health, Innovation, and Resilience - Julian Bakery

The Evolution of Julian Bakery: A Story of Health, Innovation, and Resilience

The heart of Julian Bakery beats with a vision that was born in the mountains of Southern California, through the passion of a nutritionist named Barbara Squier. A believer in wholesome, nutritious food, Barbara, along with her husband Fred, saw an urgent need for healthier alternatives to the chemical-laden baked goods crowding grocery store shelves. It was 1990, and the lack of low-carb, protein-rich, organic food options inspired Barbara to step up and create a solution—and so Julian Bakery was born.

Barbara’s mission was simple: to provide food that was crafted using only the finest, freshest, and most wholesome ingredients, from organic whole grains and eggs to whey protein. This dedication to quality became the cornerstone of Julian Bakery's reputation for healthier alternatives in the baking industry.
In 2009, the family tradition continued when Barbara’s son joined the business, bringing with him a passion for innovation. Due to a personal health condition, he was driven to make Julian Bakery products 100% gluten-free and Non-GMO, ensuring they were accessible to a wider variety of diets. This marked the beginning of the company's transformation from a simple bakery into a brand committed to health and wellness.

The fulfilling journey was not without its challenges. By 2022, the company faced administrative and financial difficulties that threatened to slow down its momentum. Yet, the essence of what Julian Bakery stood for—commitment to quality, health, and taste—remained a beacon for those who saw its potential. In July 2022, a family-owned business group with experience in consumer products stepped in, recognizing the value and potential of the brand. They purchased the business, infused it with a fresh wave of energy, and set about shaping a brighter future.

Today, at Julian Bakery, we carry forward the legacy that Barbara began, with renewed focus and vigor. We place paramount importance on optimizing customer service and continually improving our products to uphold the highest standards of quality.

We stand firm in our belief that tasty, healthy, and good-quality food should be accessible to everyone, regardless of their dietary preferences or needs. We are convinced that the food we eat lays the foundation for our health and quality of life. As we look forward to the future, we are excited to continue promoting a lifestyle that celebrates health, flavor, and the joy of good food. We are Julian Bakery, and we're just getting started.

Back to blog